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Marketing

Creating Community with Facebook Pages

People go to Facebook to connect with friends. It is the world’s most popular online community, so developers realized businesses needed a way to create profiles to reach their customers. Pages were born! Facebook Pages provide businesses with remarkable tools to connect with customers. If you have a local business you should consider a Facebook […]

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Marketing

Using Google My Business to Up Your Search Presence

Recently I’ve pivoted away from web development to strategic marketing for Google and Facebook because these two platforms account for the majority of local business traffic online. If you want to reach new customers Google My Business offers the tools to boost your online presence with location listings, updates, products, photos, and ratings. Facebook offers […]

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Marketing

The Online Marketing Plan

Gather Information Before we launch an online marketing campaign we gather information we will use to put everything together. Understanding your organization, your goals, and your audience is the foundation for successful online marketing. Define Your Goals Clear goals for your organization, your departments, your staff, your offerings, and your marketing efforts are the skeleton […]